MGD on LinkedIn: Talk Is Cheap but Silence Is Costly: A Soup Label Marketing Catechism

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Here is a link to my latest business article written for the LinkedIn network:

Talk Is Cheap but Silence Is Costly: A Soup Label Marketing Catechism

Call me old-fashioned—or just old, you won’t be the first—but I still subscribe to the classic definition of marketing as a process by which we identify unfulfilled customer needs, wants, or requirements and then strive to develop and deliver… (read more)